Placing your main subject off-center, as with the rule of thirds, creates a more interesting photo, but it can leave a void in the scene which can make it feel empty. You should balance the “weight” of your subject by including another object of lesser importance to fill the space.
If you place every element of interest in a photograph on one side or another, or more commonly by the beginners in the center of the image, you are leaving little or nothing to look at on the opposite side. This will be a unbalanced and most likely an uninteresting image.
Formal balance, also called symmetrical balance. As the name suggest it is when one or more identical or similar subjects are repeated symmetrical on each sides of a given point. The formal balance is most often recognized by subjects that are uniform in shape
The second type, informal balance or so called asymmetrical balance is when one or more dissimilar elements are balancing on each side of a given point. Informal balance is less obvious because the subjects are not uniform. A well made image using informal balance is more appealing to the viewer compared to a symmetrical composed image
While balancing the physical components of a photograph is important, another aspect that is often overlooked is balancing the colors present in the shot. Color theory is an essential element in the art of photography. Shots that focus heavily on first-order colors, also known as primary colors, tend to be more dramatic. Certain colors, such as red, orange, and yellow, should usually be employed sparingly and limited to one or two elements of the shot since they tend to attract the eye and create dynamic tension within the photograph. Too many high-energy colors, especially in contrast to each other, can overwhelm the viewer and cause anxiety rather than producing the visual effects desired; by balancing strong tones with neutral ones, a more balanced composite shot can be achieved.
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